The ‘No Ordinary Designer Label’ Story Having launched as a shirt specialist of some repute in Glasgow, Ted Baker quickly became the place to buy some of the very best contemporary men's shirting around. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humor, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.